Are your followers located in one timezone or spread around the globe? Do they share an age group or do your products appeal to a wide range of people?
Editorial credit: XanderSt / Every Target Market Is DifferentĪlthough there’s excellent research revealing when your users are most likely on TikTok, it’s important to remember that each customer base is different.Įvery creator on the platform has a unique audience with untold variables to consider. Rather than scheduling your posts for random times, posting when your followers are scrolling through their feeds ensures your content receives more views, likes and comments.Īs competition heats up on TikTok, utilising every tool in your arsenal to reach customers benefits your growth now and in the future. While this issue happens across virtually every social media platform, knowing when to post on TikTok helps you take back control. This means there’s increased competition from your direct rivals, as well as simply more content-stealing the limelight away from your posts. Thousands of brands are joining the TikTok app every day.
That’s why developing your content plan around the best time to post on TikTok will dramatically increase your engagement.īy frequently sharing content that expresses your brand’s personality and reaches your specific audience at the ideal moment, you can strengthen this relationship and boost sales. In fact, TikTok ranks as the second-biggest app in consumer spending behind Tinder.īut for your brand’s content to have the greatest impact, you have to make sure your TikTok following is active when you post. TikTok’s incredible global popularity has given brands an exciting new platform to reach their target market.
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